OCC Workshops for Community Bank Directors
The OCC is pleased to announce our 2008 workshop schedule for Community Bank Directors. Fifteen workshops are being offered at seven convenient locations nationwide to enhance and expand your skills as a national bank director. All of the workshops occur on consecutive days for those who want to take advantage of two or more workshops.
The newest addition to our program entitled "A New Directors Challenge: Mastering the Basics" is a 3-day program geared primarily to national bank directors with fewer than three years of experience or longer tenured directors who would like to review the fundamental requirements of their position. This workshop is offered in three locations in 2008.
For all workshops, enrollment is limited to 50 participants to optimize the opportunity for open and targeted dialogue.
You may register online. Registrations are also accepted via phone by calling 336-451-0557 or by fax at 336-644-6205. If you have any questions about the workshops, please contact the registration center at 336-451-0557 or by e-mail.
For more detailed information about individual OCC Workshops, please click on the links below.
> View 2008 Workshop Schedule
The Director's Pack
Regulatory agencies are constantly raising the bar on director education, which is best looked at as awareness to the subject matter and responsibilities of being a bank director. De novo bank directors and members of the organizing group may not have previously been a member of a regulated industry like banking, and therefore rely on the Bank's President & CEO to bear the responsibility of leading the organizing group. However, it is the organizing group that must ensure that the bank's resources are expended in the most efficient and cost effective fashion, which means that the group must possess a basic knowledge of the banking industry and the responsibilities of bank directors to perform this task.
To that end, as part of Bankmark's Capital Acquisition Program, we have developed a series of workshops which prepares the proposed Organizer/Director/Management to deal effectively with not only the placement of stock but the critical issues and skills required to carry out their duties and responsibilities as representatives of their shareholders and depositors. Through our director workshops we are able to document and demonstrate to the regulatory agencies that the group understands their responsibility and has a plan of action and course curriculum to seriously address the requirements of being a bank director. Bankmark's role in this regard is to expose the group to the general subject matter necessary and build a foundation for the endeavor you are about to undertake.
Director education is an ongoing process, so this is only the beginning of the journey to build a successful banking franchise. Since banking has become more complex due to the regulations that assure its safety and soundness (which is one reason it attracted you as an investor) regulators want to ensure that organizers take the initiative to better understand what role regulations and regulators serve in the process. In the past, many successful individuals who come together to form a bank have ignored taking an active role in understanding the bank and relied on the President & CEO to lead this endeavor or take all the responsibility themselves. This doesnst work in today's banking world because being a bank director is now an equal opportunity contact sport.
It is not the intent of Bankmark to "make you professional bank directors" but to simply create the awareness of current issues and trends in banking that you will need a basic knowledge of to not only be approved as a member of the organizing board but to be successful as well. The series is designed to raise the participant's awareness and guide, educate and expose them to the critical skills and competencies necessary to not only successfully place the stock but to make sound decisions and lead the Bank to profitability after it opens. Below is a brief description of each workshop. Your Bankmark associate will work with you in setting up a schedule to begin the workshop series.
this series of five workshops are designed to prepare the Organizers and officers on how to most effectively participate in the Capital Acquisition campaign. During these sessions, we set the tone of the campaign and define the stock placement methodology. The program is designed to enable the participant to become comfortable with the tools available to them and to anticipate the prospective shareholders questions and move comfortably to close the sale. The content is designed so that the "non-salesperson" will quickly reach a level of comfort when discussing the Bank's investment opportunity. The length of each session is approximately 4-6 hours and scheduled at the convenience of the client.
- Sponsors, criteria, profile and locations for an investment meeting
- The anatomy of a typical investment meeting
- An overview of the banking industry in the State
- Current trends in community banking
- Selected operating data of solid performing community banks
- Developing a common language
- Reaching consensus on the approach to industry and local issues
- Commonly asked questions (and the effective responses)
- Overcoming objections to the sale
Progress review and table exercises designed to share experiences and help each organizer to better present and interact with prospective shareholders and close the sale
For those who may have missed a previous workshop or for those who what a "refresher".
A special session for the organizer's "partner", (husband, wife, or significant other). The organizer's "partner" may well be involved in hosting an investment meeting, developing lists of potential attendees, etc. For those who may not be directly involved, at the very least they will be effected somewhat by the Organizer's time commitment during the stock sale. Therefore, it helps them to have some understanding of the commitment, process and implications pf the capital campaign (attendance is optional and usually centered around a lunch). It is approximately 2 hours in length.
Designed for the proposed director who has not previously been involved in guiding the destiny of a financial institution. This is an overview utilizing workbooks, supporting documents, and regulatory guidelines which enables the director to prepare for the duties and responsibilities they have accepted. The length of the session is approximately 4-6 hours.
- Understanding the operating environment
- Working with the regulators
- Working with and retaining quality management
- Monitoring operations
- Operational "Red Flags"
- Committee assignments
- Understanding the regulatory "Alphabet"
- Serving the community needs (CRA)
- Continuing director education
Designed for the officers and senior staff to help them deal effectively with the organizing group both during the organizational phase as well as after the bank opens. For those who have been previously involved with a community bank board, this serves as a review. For those who have not, it is basic training for better understanding the motivations and mind-set of the type of individuals who are typically the driving force behind a new bank. This is an exercise in developing the most effective way to deal with your directors on a day-to-day basis. The length of this session is approximately 3-4 hours.
- Whose bank is this anyway?
- Two different worlds
- Is there really a common vision?
- What do they bring to the table?
- What do I bring to the table?
- Is director education good or evil?
- The whole should be greater than the sum of the parts
As part of Bankmark's Capital Acquisition Program, we have developed a series of workshops which prepares the proposed Organizer/Director/Management to deal effectively with not only the placement of stock but the critical issues and skills required to carry out their duties and responsibilities as representatives of their shareholders and depositors.
The series is designed to raise the participant's awareness and guide, educate and expose them to the critical skills and competencies necessary to not only successfully place the stock but to make sound decisions and lead the bank to profitability after it opens. Below is a brief description of each workshop.
Designed to focus the group's attention on the specific reality of delivering quality service. So much is said about the promise of quality service, yet service does not develop in a vacuum. Through a series of group exercises, the organizers and officers look beyond mere words and labels to reach consensus regarding the specific standards and guidelines necessary to actually deliver on the service promise. The length of this session is approximately 5-6 hours.
- What does the customer want?
- What does the customer need?
- What are the barriers that must be overcome?
- What are the solutions that must be implemented?
- Reaching consensus
- Gathering and applying demographic and psychographic data
- Developing the marching orders
This six-hour workshop is designed to work through the process of naming the Bank and developing the Bank's identity. We will take the participants through the fundamentals and principals associated with developing and defining the brand. This workshop also covers the complexities of financial services marketing, and the importance of building a culture within the organization. The central issues in this workshop are:
- What's in a name; AKA the naming process
- How to define the brand and build brand culture into the bank
- How to best understand and define who we are
- When is local too hokey; it is a national product.financial services
- Conducting a competitive analysis
- Famous brands how they developed over time (i.e. Nike, Apple, Krispy Kreme, Harley Davidson, GE)
- The Brand extends beyond the Logo
- Where community banks miss the mark in branding
- Marketing Advertising Branding... which one is it anyway?
Designed as the precursor to the development of a comprehensive strategic operating plan. This workshop takes the group through an overview of the critical components of a strategic plan. The group's regulatory application is used as a basis for formulating the level of strategic thinking necessary to move the organization from the speculative/formative stage to the implementation/realization stage. This is a focus on the "how", rather than the "what" of an effective set of marching orders. In addition, through a series of table exercises and group discussions, the group reaches consensus on the importance of the critical issues that will successfully drive the Bank. The length of this session is approximately 6 hours.
- The group's core values
- The group's vision
- The Mission statement
- How to define goals and objectives
- The Board's expectations
- Management's expectations