Immigrant Banking & Emerging Markets
A century ago immigrants to America were the Italians, Irish, Polish, Germans, Greeks, and Chinese, and many nationalities and religious groups seeking opportunity in the US. Over time these groups established communities in NYC, Chicago, St Louis, and San Francisco, cities often referred to as Gateway Cities where immigrant groups began communities before moving on to larger cities where opportunities in labor were abundant.
Gradually these immigrant groups spread across the US and planted community roots, eventually realizing that as their successes increased so too did their need for a bank that understood their culture and needs. They started and grew great institutions over the last 100 years, a cycle that is beginning to repeat itself.
Today the growth market in banking services is being driven by the large influx of Hispanic's, particularly, Central & South Americans, as well as Latvians or Russians, Nigerians, South Africans, Salvadorians and Czechoslovakians, folks who have a burning desire within to succeed in America. So banks that appeal to these market sectors are now forming in many communities across America, proving once again that the niche bank is part of the fabric of financial institutions within our great country.
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The purpose of this survey is to learn more about the efforts of community banks to reach
emerging markets such as recent immigrants, ethnic communities and other groups who
may be outside of the financial mainstream. |
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I'm delighted to have this opportunity to talk to you today about the challenges and opportunities facing minority-owned banks in the United States. Both before and during my term as Comptroller, I've learned just how important minority-owned national banks are to the communities they serve. You know the needs of your customers, and you tailor services to meet those needs. |
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Banks' early eagerness to serve New Yorkers is plain to see in the hundreds of branches on street corners in many parts of the city. When it comes to immigrant neighborhoods, however, it's a far different story. |
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The flow of immigrants from a number of countries continues to shape the economic and demographic makeup of communities across the United States. Recent rapid growth and the overall size of the immigrant population from Latin American countries, in particular, have increased this group's political and economic influence. As a result, the U.S. banking industry is becoming keenly aware of the significant business potential that the Latino market represents. |
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The United States has long benefited from the aspirations, talents, and hard work
of the many immigrants who have settled here. Each generation has debated the
costs of immigration and its benefits and grappled with how best to incorporate
immigrants into U.S. society. |
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By the 1990s, the social and cultural history of banking has become one of the more active and exciting areas of research within the general field of business history.
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Do you know who the new Americans are
in your neighborhoods? Although immigrant communities have
historically concentrated in certain cities, over the past
decade they have emerged as growing populations throughout
the United States.
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Some 1 million new Americans arrive on our shores every year to join the 33 million
other immigrants who are making America their home. These men, women and children,
families, entrepreneurs, skilled workers, laborers and professionals require banking
services to help them make a home here, and banks and financial institutions are gaining
proficiency in meeting their financial needs.
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Business opportunities serving the immigrant market will explode in coming years as America's newest residents become major customers for financial, housing and small-business development services.
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Immigrants in the United States represent a large and
growing market for financial institutions, not only in
traditional ports of entry such as Los Angeles, New York,
Chicago, and Miami, but also in newly emerging gateway
cities across the U.S., including Dalton, Georgia, and
Nashville, Tennessee.
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Reaching the Immigrant Market
A Strategic Business Planning Workbook.
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The third session focused on homeownership among
immigrants and its importance for long-term wealth
accumulation. Sherrie Kossoudji, associate professor of
social work at the University of Michigan, began by citing
her research with Stan Sedo, also of the University of
Michigan, on homeownership as an indicator of wealth.
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The strong growth of the immigrant population in recent years, coupled with their
lower average income and educational levels, makes financial access an issue of
broad concern. A national conference in April 2004 aims to encourage policy-oriented
research and to identify public-private partnerships that can help bring the foreign
born into U.S. financial markets.
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The U.S. foreign-born population grew 57.4 percent in the 1990s; by 2000 nearly onethird
of U.S. immigrants resided outside established settlement states. Thirteen states
primarily in the West and Southeast-including many that had not previously been major
destinations for immigrants-saw foreign-born growth rates more than double the national
average. These states included, Colorado, Georgia, Nevada, and North Carolina.
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The U.S. immigrant population grew by
an unprecedented 57 percent between
1990 and 2000. One in nine current U.S.
residents was born abroad. The 1990s
also brought changes in immigrant
settlement patterns, with movements
away from traditional destinations toward
areas that experienced litle immigration
over the last century.
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The flow of immigrants from a number of countries continues to shape the economic and demographic makeup of communities across the United States. Recent rapid growth and the overall size of the immigrant population from Latin American countries, in particular, have increased this group's political and economic influence. As a result, the U.S. banking industry is becoming keenly aware of the significant business potential that the Latino market represents.
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Community Resource Group, The Appleseed Foundation and four Appleseed Center, Chicago, Kansas, Nebraska, and Texas Appleseed, have worked for the past two years setting the groundwork for a major initiative to improve the access of Latino immigrants to formal banking services.
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This report is generously supported by grants from the Annie E. Casey and Ford
Foundations. We would also like to thank all of the financial institutions, organizations,
and individuals who gave us their time in helping us understand all of the issues involved in
serving a new community. The Appleseed Foundation provided invaluable guidance and
support in conducting this study.
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Latino immigrants in Texas have historically encountered many barriers in accessing the
banking industry, a problem that mitigates their successful integration into mainstream America.
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The Mexican-immigrant population
in Texas has grown significantly in the
past decade-107 percent, according to
the 2000 census. Mexican immigrants
come to the United States seeking
decent wages for hard work and a better
life.
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