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Reaching Immigrant Markets

Do you know who the new Americans are in your neighborhoods? Although immigrant communities have historically concentrated in certain cities, over the past decade they have emerged as growing populations throughout the United States.

There are more than 31 million immigrants in America today, and each year over one million new immigrants arrive.

Many immigrants see homeownership as an integral part of becoming an American and are three times as likely as all adults to rank buying a home as a number one priority.

40% of immigrants are between 25 and 40 years of age-when most people buy homes and start businesses.

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